If you are an online business owner or have a brick-and-mortar business with a sales website, you may be weighing whether or not adding a blog to your eCommerce website is valuable. Well, the primary goal of any website is to boost traffic and leads to your products, even though there are plenty of reasons why you should do blogging for eCommerce businesses.
Blogging is one of the renowned content formats on the internet today as the power of a blog is tremendous and unbelievable. However, as an eCommerce consumer, you have read one or the other blog to learn more about products or just to compare several products. Meanwhile, blogs can be a rich source of info for a consumer who is either learning about the product or is considering buying it.
According to SEMrush, it is predicted that content marketing to be an industry worth $412.88 billion by 2021. This shows us that even though they are long-term in nature, blogs have a significant role in marketing strategy. The importance of a blog can never be replaced by anything as it is something like “PRECIOUS” things.
In today’s time, where buyers are smart and knowledgeable, they are always in search of more and more insights to make sure that they make the best purchase of info on the internet. However, for the research and consideration part of the consumer funnel, you should provide them with information that distinguishes your brand from the competition.
With this article, let’s have a quick tour of how you can use blogs to your benefit and improve your eCommerce website for your user.
What are Blogs?
Before starting on how blogging can help you in your eCommerce business, let’s quickly look at the definition of a blog.
Blogs are nothing but the type of content format that’s written in a conversional or informal style. It could be giving out information, talking about brands, or just mention that the writer might feel like expressing. It is run by an individual or a company. Let’s see how they are useful for eCommerce website.
Why Blogs Relevant For Your E-Commerce Website?
Now, you understand what are blogs and why blogging should be a key in eCommerce and that’s why it’s time to know why Blog relevant for your eCommerce website. Let’s eye on factors that decide why blogs are much needed.
Well, there’s less chance someone will search for you or your product unless you are an established company. Very rarely, people come directly to your business page or directly typed in a company’s address into the search without Googling it. Means businesses shouldn’t wait for the natural or organic traffic to come to their website without putting in any effort and work.
Blogs are an excellent medium to engage with the user. Besides providing information, you can also include several widgets the lead customers to a social platform. As you write about products and launches on your blogs, customers are likely to learn more and lean toward making a purchase. You can also tell stories on your blog that can help enhance brand loyalty and boost traffic.
Saves Advertising Costs:
When it comes to business, you need a strong online presence and value among the audience to make them connected and engaged with you and your product. Well, for that, you need an advertising and marketer who cost you for each ad you want to post and get the attraction.
However, with the blog post on your website, you can save money on advertising, print media, hoardings, and other such channels. Marketing a blog costs far lesser than conventional advertising in many ways. As an eCommerce business, you can hire a content writer and a marketer to market your brand and its wares online. And this helps your blog to reach a wider audience and people across the world. Hence, you should take a chance of blogging to achieve your desired goals with fewer investments.
Convert Customers Faster:
A blog contains the information and valuable insights in a ready-to-read and consumer format, there are chances that you can convert visitors into consumers faster as they absorb more info and move from the awareness to the consideration stage quicker. You can also lead them to the product page in a more organic fashion and lure them into marketing purchases.
Hence, with the help of blogging or blog, you can entice customers to visit your website and read till they convert into customers. Well, many companies have already implemented the idea and see outstanding results. You should also try your eCommerce website with a product blog, trending eCommerce topics, and eCommerce benefits.
Improve SEO rankings:
Blog and SEO are very connected with each other as they help businesses to place their brand at the top of the search engines like Google and Bing. Blogs can help you enhance your search rankings and if you optimize with all relevant keywords, you can crawl up faster and get noticed by Google and other search engines.
People who are generally searching on the internet look for random keyword can come to your website if you have well-optimized well. If you write a blog around these keywords, you can reach your customer sooner than you expect. Also, you don’t need to spend a hefty amount on blogging to enhance organic search ranking.
Build an Online Community:
This is the best thing you should consider blogging for your eCommerce business as you can connect with lots of people who are related to your business. Blogs can help you build an online community of loyal customers and retailers. If you keep churning out quality content regularly, your customers will not just read your blogs but also purchase a product. This can help you establish an online community to further convert into loyal customers even brand evangelists.
A piece of content about your product or brand can acknowledge your customers whether it’s a separate or independent blog. This means you can educate customers about your products, like how they can use them and how it’s beneficial for them. You can also encourage customers to take action by reading your blogs and informal insights.
The above factors and more aptly prove that blogging is important for your eCommerce business. Blogging isn’t easy but nor is it tough. By investing in blogging and digital marketing, your eCommerce business can easily carve a niche in the market.
Need help in starting blogging for your eCommerce business? M-connect Media can be the best fit for you as we have an in-house team of professional content writers and SEO professionals. We can craft the best in the industry content for your eCommerce business or products/services. Dial us to know more about us.