Whenever we think of SEO, we all think about Google as being the world’s first largest search engine. However, Google isn’t merely a search engine, as there are some that are more powerful than Google. In this case, we are talking about YouTube, the second most popular search engine.
Perhaps you are thinking that YouTube has something to do with SEO? Indeed, it might seem odd to think of YouTube as a search engine, but that’s a search engine for videos. The site is powered by a search bar similar to Google’s, and the results are similar to Google’s.
You can’t doubt that YouTube is a search engine on its own, and it has its own SEO strategies. The same way you need your brand to rank high in a search engine, you also need to get your YouTube videos ranked high. There is no comparison between YouTube SEO and regular search engine optimization, and it may take you some time to master it.
To assist you, we’ve come up with some YouTube SEO tips that will increase your visibility on YouTube. In order to understand exactly, we would like you to keep up with the article.
Top Tips to Optimize Your Videos for YouTube Search
Here are the top YouTube SEO strategies compiled by our SEO professionals to get you started optimizing your videos for YouTube searches.
Explore video keywords to enhance YouTube SEO
As we mentioned above, YouTube SEO is completely different from Google or Bing SEO. In fact, most of the searches on YouTube begin with how and end with tons of videos.
If you search for how to convert Magento 1 to Magento 2, you will see many video results, and at least one is from YouTube. Whenever you plan to make videos for YouTube, make sure you conduct keyword research first. As a result, you will be able to make sure your content is optimized and ensure you are producing content people are interested in.
For a strong YouTube SEO, you can use these tools to do keyword research and explore video keywords:
- Google Keyword Planner
- Moz or Semrush
- Google Search
Optimize Your Video Title
Since YouTube headlines follow the same rules as regular SEO and headlines, we must use the same strategies when writing video titles. For the most part, we used to write headlines with keywords as well as offer solutions.
With YouTube titles, we also need to put keywords into them and make sure that they provide a solution for searchers. In order to understand what user intent is it is important to comprehend information, commercial, navigation, and transactions. By understanding what users want, we can make titles that are more optimized and organized.
Another thing you need to consider is the purpose of your YouTube video. The maximum audience cannot be reached by making random videos and letting search engines do their work. Use the product name in the video title and description, for instance, if you are showcasing product reviews.
Although it might sound normal to you, many people are left doing this, which results in low rankings on Google and YouTube.
Upload a High-retention Video
The third and most important YouTube SEO tip is to create videos that connect and communicate. If you want your video to rank, you should create a video that people want to watch again and again.
In case you are wondering what high-retention video is, it is the amount of time people watch your video. The fact that YouTube emphasizes audience retention as an important ranking factor has already been deemed for several years. If you make a video that attracts a lot of views, YouTube will rank your video higher in search results.
The concern is now how to create videos that connect and communicate? Hence, a common and simple mantra is to make sure your video is informative and interesting enough for people to watch it. YouTube ranking is influenced by several factors, including:
- The number of comments your video receives
- After watching a video, the number of Subscribers
- Shares of videos
- CTR (Click-through-rate)
- Likes and dislikes
- Length of the video
Optimize your YouTube video description
Optimized video descriptions are another important aspect of video optimization. You have a better chance of appearing in top YouTube search results if your video description is relevant. The purpose of the video description is to inform users about the video and tell them why they should watch it.
Therefore, you should write a description that’s well-written and optimized. If you don’t find your video description relevant, just delete it and upload the video alone. It’s likely that your YouTube video will be revaluated if you change the video description, title, and other elements. There can be good and bad outcomes, so it is wise to make the right choice the first time.
According to YouTube, you should put keywords in the first two lines or sentences and keep descriptions to 200 words or less. Therefore, you should ensure that these things are followed when you are uploading a video on YouTube.
You can learn more about this by reading on YouTube creator studio as they are always updated with the latest information and data.
Make the use of Video Hashtags to drive YouTube search results
Videos need hashtags to reach as many people as possible. Like you use hashtags for your Instagram, LinkedIn, and Twitter posts, it is also important to use Video hashtags to drive YouTube search results.
Ultimately, hashtags provide visibility to your YouTube videos. No wonder it is one of the most important things you need to do when uploading a video. You should use relevant hashtags with your video if you want to reach your targeted audience or people.
It is no longer a secret that hashtags are used to find content that provides solutions to people’s questions across a variety of platforms. Use relevant hashtags in your video description to help people find your video when they search for specific keywords.
YouTube isn’t just for the creators, if you use wise strategies and SEO. When you create a video that connects people, you will see the number of views. These tips will help you create a video that will drive traffic and engagement.
Would you like to improve your YouTube video SEO? M-connect Media can help you. We have SEO professionals who know how to maximize your video reach and place your video at the top of YouTube search results. Contact us now for more.