Whether it’s driving a car or driving sales, automation has become an integral part of everyday lives. In eCommerce, marketing automation has become a powerful tool, and it is no wonder that many eCommerce store owners are taking advantage of it. Over 480,000 websites currently use marketing automation, which will surprise you.
Today, many people are not aware of marketing automation, despite the fact that it is one of the most important tools for marketers. In short, if you fall into that category, don’t worry, we will assist you in understanding what it is and how it will benefit your company.
What is Marketing Automation and how does it work?
Automated marketing is exactly what its name suggests. It automates campaigns and processes across multiple social media platforms automatically. In addition to being an effective marketing tool for businesses, it’s become quite popular since its inception in 1992.
Did you know that almost 51% of companies currently use marketing automation to promote their products? These numbers show that making use of this technique will be worthwhile and a good investment for any business, store or brand.
Additionally, eCommerce giants like Amazon and Flipkart use marketing automation in order to attract customers and drive sales. Marketers benefit from automation in many ways, saving countless hours and efforts on getting leads for companies and industries. If you have not yet utilized marketing automation, now is the time to start getting closer to your customers and saving time.
Market automation isn’t just about business efficiency; it can also be used to get customers in the early stages of the buying process. Because of this, marketing automation is a priority in stores as it helps owners to collect customer information, interests, and needs. As a result, marketing automation helps businesses build long-term relationships.
How does marketing automation benefit your business?
- Your time will be saved
- Saves you money
- Automation makes personalization easy
- It helps you understand your customers
- You can follow up with prospects instantly
How Does Marketing Automation Work?
We are all impressed by the power of automation. We all have tight schedules at work whether it’s sending proposals to clients, creating marketing materials, following up with clients, or reporting.
We bet you find these tasks time-consuming and difficult as well, don’t you? In spite of this, it’s a necessary step in a marketing strategy, as it can affect the business’s bottom line.
It’s no longer necessary to complete these tasks simultaneously as with marketing automation, you can set up these manual processes once and forget about them. Consequently, you can focus on your other tasks or bigger projects while these tasks are being completed in the background.
Based on lead data and the last purchase, marketing automation campaigns send relevant content to leads. Interesting? Here’s what it can do for you!
Consider, for instance,
- Send out an email inviting everyone to your webinar.
- Prospects are asked to fill out a form and attend a webinar. Those who are ready to attend the webinar will be added to a new mailing list.
- In the future, everyone will receive an email. An initial thank you email is sent to everyone who attended the webinar. Later, they will receive an email with a link to download a case study or product guide.
Marketing automation statistics that help you determine if you should use it or not:
- Four out of five marketing automation users have increased leads, and more than 77% have increased conversions.
- More than 90% of marketing automation users rated it as very important to their overall success in online marketing.
- 75% of marketers are currently using some form of marketing automation.
The average increase in qualified leads for companies using marketing Automation is 451%.
Marketing automation has been found to increase business productivity by 20 percent.
How You Can Implement Marketing Automation strategy to your eCommerce business
Having learned a little bit more about marketing automation, how can you start using it effectively in your marketing strategy? Here, we will discuss all the steps to help you decide which activities can be automated to benefit you and your productivity.
Define your goals
You should first determine what you want to accomplish and what your goals are. Are you looking for leads or prospects? Is it to speed up and simplify certain processes? Would you like to get your customers back? Nevertheless, you must decide what you are aiming for since without a marketing strategy, you will not succeed.
By determining how you are going to achieve your goals, marketing automation can make sure you are on the right path. Automation marketing gives you the opportunity to set your goals and let it achieve them on your behalf.
Identify the target audience
The second step is to determine who you want to promote your product or service to. In marketing, it’s crucial to define your target audience because that’s how you know who your customers are. It could be an existing customer or someone who visits your website.
As soon as you set up automation marketing for your eCommerce business, you are ready to go. Hang on a minute, because that does not mean your job is finished. Tracking performance is crucial to getting the most out of marketing automation. However, you should provide real-time statistics to track activities like engagement, conversions, and number of campaigns sent. Therefore, make sure you measure its performance to ensure it is bringing you the results you’re looking for.
Is Automation Marketing a good strategy for eCommerce stores?
The automation of eCommerce operations will help you save time and provide more convenience. We will now examine how automation marketing can help your eCommerce business.
Automated abandoned cart emails
Any business that wants to generate more leads must utilize email marketing. The most common example is an abandoned cart email, which is sent when a user leaves the cart without shopping or leaves the checkout page.
It has been proved that by incorporating automation marketing, you can make this process automated, and when done correctly, it can bring back lost sales or customers.
Automate inventory management
It is sometimes difficult to keep track of purchase orders, stock items, and delivered items. However, if you integrate your eCommerce platform with an automated marketing tool, you can easily automate these tasks and calculate the real-time value of your inventory.
Automate your support
With the advent of AI and Machine Learning, businesses must also consider automating their customer services. Customer support can be automated to ensure that your business is always available to customers and ready to assist them anytime and anywhere.
It may not result in sales, but at least you can help customers whenever they need it, which leaves them satisfied.
Are you still using those fuddy-duddy marketing strategies for your eCommerce store? Using automation marketing, your marketing efficiency will increase, and you will have a multichannel view of prospects, along with a better alignment of sales and marketing objectives.
Looking to automate your e-commerce marketing? We at M-connect Media can help. We have experts in digital marketing who can help you understand the platform’s features and the methodology for implementing it. For more information, please contact us!