Google Analytics 4 (GA4) For Magento 2: What You Should Know

May 3, 2023 Written By M-Connect Media

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google analytics 4 for magento 2

Google Analytics is the most popular website analytics platforms. The totally free-to-use platform offers deep insights into the website traffic and user behavior. The Google Analytics 4 (GA4) has taken analytics to the next level, especially for the e-commerce sites.

Google announced that it will discontinuing the used Universal Analytics version stunned digital world. Moreover, As of July 1, 2023, standard Universal Analytics characteristics will no longer be functional.

What is the reason for the discontinuation of Universal Analytics? It has also an excellent and necessary platform with several advantages for any shop. As a result, shops who used Universal Analytics to measure customers and traffic would now have to switch to Google Analytics 4.

Google Analytics may added to Magento 2 without the use of an extension or special code. Furthermore, To get started, all you also need is access to the Magento admin panel and a Gmail account.

So, in this article, we will explain what exactly Google Analytics 4 is and why it is so important for your business.

What is Google Analytics 4?

Google Analytics 4 is the fourth iteration of Google Analytics, which is used by vendors, organizations, and store owners to obtain specific performance indicators and data on how customers utilize their various products and services.

The popular Google Analytics 4 (GA4) is a global upgrade to Google’s analytics service. It is the most recent, and powerful version of Google’s free website analytics tool. It also enables you to collect data that will assist you in making pertinent business decisions.

Google Analytics 4 is an updated version of the privacy-focused technology described by Google as their next-generation quantifying solution. Moreover, It builds on and improves Universal Analytics features with a privacy-oriented and future-friendly framework.

This Google Analytics version 4 can monitor and assess significant patterns in your site data by leveraging Google’s advanced machine learning algorithms, allowing you to make data-driven decisions to help your business.

Furthermore, Google Analytics 4’s improved machine learning capabilities allow it to fill in significant data gaps, making it more reliable. This also enables conversion likelihood prediction and the use of such data in Google Ads campaigns.

Also Read: Hyvä Themes Development for Magento 2 – Next-Generation Storefront

Key Features of Google Analytics 4

The following are some of the most significant Features of the Google Analytics 4 for your Magento 2 site:

Event Tracking

Integrating Google Analytics into a Magento 2 store allows store owners to easily submit purchase events containing store goods to Google Analytics. You may also avoid having to write a separate Google Analytics code every time you want to do basic monitoring.

You may allow basic tracking like clicking on an ad or a link, checking out or purchasing in a mobile app, scroll tracking, cancelling a paid subscription, video interaction, site searches, and more by doing so.

Measuring Engagement

Unlike Universal Analytics, GA4 provides an engagement rate measure rather than a bounce rate metric. This allows you to gain a comprehensive insight of the user’s behaviour, the level of their involvement, their activities, and more.

Google Analytics 4 measures interaction through Conversation Sessions, Engagement metrics, and Time of engagement. With the aid of GA4, you can determine which video consumer opens, how many pauses they make, and if the video was viewed all the way through without interruptions.

Tracking of Individual Events

With GA4, you can now track specified events in great detail. The analytics code for Magento also allows users to set custom events that are not covered the pre-defined configuration for further tracking. Marketers may tailor tracking of specified events from categories such as Automated Events and Recommended Events.

Tracking of Any Platform

What if we told you that GA4 can follow your clients across numerous platforms? Yes, the new GA code provides you with a detailed history of your customers’ activity for each tracked website or app. This is due to GA4’s superior capabilities in de-duplicating devices, which can provide you with an accurate user count.

Predicting Outcomes Using AI

With the AI capabilities of GA 4, you may improve your eCommerce business and make smart predictions about your consumers. Assume you want to take your company’s marketing to the next level. Moreover, This tool also allows you to collect and analyses previous user tracking data in order to estimate purchases, user attrition, income, and more!

Google Analytics 4 (GA4) for Magento 2 Store

Once Google Analytics is integrated with your Magento store, you can now track your customers’ shopping journeys and actions. With the Magento 2 GA 4 extension, you can also get detailed information on visitors’ actions, from impressions to clicks, in a single click.

This plugin also allows you to go deep into the most-wanted consumer insights in order to better understand their expectations and interests and provide a better user experience.

Using the GA4 account, store owners can also assess the accuracy of web performance based on the number of visitors, impressions, clicks, session duration, bounce rate, and more!

Also Read: Magento 2 Google Shopping Actions Integration: Features and How To Integrate

Why should require Google Analytics 4 on Magento 2 site?

For online store owners, data means everything! Google Analytics 4 will totally replace the Universal Analytics from July 1, 2023 onwards. Magento 2 store owners must make an immediate switch to the latest platform to continue collecting data.

Furthermore, the advanced version also takes the e-commerce tracking beyond the basic metrics, which can help you drill down into customer’s journey.

Here are some compelling reasons to implement GA4 on your website:

  • Integrated e-commerce tracking
  • A new data tracking model has been developed.
  • Creating and tracking custom events
  • Improved visitor engagement analysis
  • Analytics for the Web and Apps
  • Customized report creation
  • Reporting and analysis of detailed data

Furthermore, it has many advanced features, such as:

  • Support default and popular events with real-time eCommerce tracking.
  • No need to create events manually
  • Allow the administrator to identify a product using product ID/SKU.
  • Make it easier to track performance by brand.
  • From the backend, enable the product variant feature.

How Does Magento 2 Google Analytics 4 (GA4) Work?

This Enhanced eCommerce extension installs in minutes and allows you to completely integrate your Google Analytics 4 and Google AdWords into your Magento 2 business.

The module is easy to install and comes with a thorough step-by-step manual. Simply download the plugin, follow the setup instructions to create a JSON file containing all of the new Tags, Triggers, and Variables, and import it into Google Tag Manager to replace or combine with the old labels.

The extension will begin transmitting Enhanced eCommerce data to Google Analytics 4 via the database layer and will also begin assessing the events that matter for your Magento 2 shop, providing you with the required knowledge to operate your business!

Also Read: 10 Best Magento 2 Mobile App Builder Extensions in 2023


That’s all to know about Google Analytics’ latest version and its connection with Magento 2. The eCommerce-specific built-in occurrences make configuration easier and smooth. You should able to integrate Google Analytics into Magento 2 to track traffic to store.

With GA 4, Magento 2 stores can keep track of what’s going on not just on website, but on app and other online marketplaces. They gain a much deeper understanding of user actions. Moreover, This tool tracks the consumer journey across domains and devices.

Google Analytics is quite simple to set up and utilize. Although you don’t have to be an ecommerce marketing expert or a Magento developer to add Google Analytics to Magento 2, you will also need technical skills to host and optimise a Magento store.

Mconnect Media is a global leader in Magento extension development and Magento 2 web development services. With skilled and accredited Magento developers, we commit to delivering high-quality goods and services to successfully optimize your business.


Is Google Analytics 4 a Good Fit for My business?

Google analytics 4 is a more advanced version of Google analytics universal. If you are using an older version, it is best to upgrade to a newer version with more features.

Even if you are new to Google Analytics, it is also critical that you use the most recent version. As with it, you’ll also get a lot of useful data to help you scale your business.

Is Google Analytics 4 supported by Magento 2?

Magento 2 Google Analytics 4 with GTM Extension enables eCommerce tracking while also enabling the newest GA4 via Google Tag Manager. Moreover, A Magento 2 GA4 plug-and-play plugin that configures comprehensive Google Analytics 4 (GA4) tracking using Tag Manager to track every stage of user activity.

How can I integrate Google Analytics 4 to Magento 2?

  • Create a container and a Google Tag Manager (GTM) account.
  • Install the Magento 2 Google Tag Manager Extension.
  • Use the Magento GTM plugin to connect your GTM container.
  • In GTM, create a GA4 configuration tag.
  • GTM Preview Mode allows you to test your connection.

How does Google Analytics work in Magento 2?

Navigate to Stores→ Configuration in your Magento 2 admin area. Access the Sales>Google API section, Expand the Google Analytics option, Enable it, and paste the tracking code into the Account Number field. To save the changes, also click the Save Config button.

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