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Business owners in eCommerce often offer discounts and deals during celebration days like holidays and Thanksgiving. From a well-executed public relations event to an officially recognized day, Small Business Saturday has grown over the last few years. It was traditionally the day when consumers supported local business owners and small service providers. This day is celebrated at the end of November every year to motivate customers toward local businesses.
Some quick facts about Small Business Saturday
- It takes place on the last Saturday in November every year
- The idea of Small Business Saturday was introduced by American Express in 2010 to encourage consumers to shop local.
- Each November, this event is sandwiched between Black Friday and Cyber Monday
- According to US consumers, small business Saturday has impacted their community in a positive way
- Around 75% of Americans report that the pandemic has inspired them to support small businesses
Small Business Saturday: What is it and Why is it important?
The goal of Small Business Saturday is to thank small businesses for their contributions to communities and encourage consumers to shop locally. The day is observed on the Saturday following Thanksgiving, one day after Black Friday, and two days before Cyber Monday. The date for Small Business Saturday 2021 is Saturday, November 27.
It is recommended by eCommerce experts that when small business Saturday is approaching if you own a small business or local business, the day is important to those who want to shine and grow as a local business.
According to research, 99.9% of US businesses are small businesses, which equals 30.7 million firms. Every year, Small Business Saturday is held to encourage small businesses and boost their revenue during the holiday shopping season. Despite the holiday’s popularity, small businesses and consumers alike enjoy the day, and no wonder they anticipate the day each year.
There’s no comparison between big and small businesses since it’s impossible to take on giant brands such as Amazon and Flipkart. That’s why the event is being celebrated for those small businesses whose dream is to have lots of customers and visibility.
Along with businesses, customers also benefit since they can get discounts, deals, offers, and promotions not available during other holiday sales. In this sense, small business Saturday is a great opportunity for small businesses to drive sales and enhance customer relationships.
Tips for a Successful Small Business Saturday
Small business Saturday preparation can take time, from building a strategy to putting it into effect. That means you’ll need to be prepared for event planning, decorations, marketing, announcements, etc. You may feel stressed until you finish these tasks and are fully prepared for the day.
However, it’s not that hard if you have a plan and execute it perfectly since you just need to be creative and strategic. Showing your customers some level of excellence and power of what you offer can easily surprise and impress them.
If you are unaware or not so confident, we are here to help you. To make your small business Saturday a success, we are creating a list of things you can do to prepare.
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Prepare Your Website
When it comes to business, it is vital to have a website that customers think is good because if it doesn’t load within their expected time, chances are high that it will leave a bad impression on them. Strangely, many businesses still don’t have a website or an online presence that can help customers locate and find them.
Creating an amazing website with all of the services you offer and making them available to customers is the first step. After you finish developing your website, it is vital that you make sure it loads quickly and runs at a good speed.
In order to offer the best customer service, you must prepare your team to serve as efficiently as possible on Small Business Saturday. You can empower your team with a tool that will improve customer service and encourage visitors to convert.
Another thing you can do is create an alert on your website a week ago reminding people to visit your store. Visitors will be able to find your store easily and shop with you since they will know that you are open on a small business Saturday.
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Prepare Your Store
Your first impression should always be as good as your first meeting. Since most of your customers are new and on their way to becoming customers, Small Business Saturday is all about creating an impression. After an event or a day, it is now your responsibility to keep your physical store organized and up-to-date. You need to keep your store ready because it’s likely that those who attend the small business Saturday event will come into your store.
If your store is not clean and well-maintained, you can do this. You may want to clean it first and organize it so that it makes customers want to come back again and again. As part of the process, you should also verify whether you offer all payment methods so that customers can buy from you easily.
We’ve already discussed that your website is already there as people may come there to check information and learn about your product. Having completed your website crosscheck, it is now time to check that the numbers you posted on your site are visible to people. The address you have provided is correct and up-to-date. In order to reap ranking benefits, make sure the keywords you have strategically inserted are perfect. These are the things that need to be looked at to prepare your business for small business Saturday.
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Offer exclusive deals and discounts
All the items on the list should be followed, but offering exclusive deals and discounts should come first. All of us want to save money while buying something or giving a gift. We purchase sometimes because we are saving money and at the same time because there is a deal.
As an eCommerce store owner, you can keep exclusive deals on your most popular or favorite products to attract customers and grab their attention. There is no doubt that some people will take advantage of these offers and buy from you, and also refer their friends and family to do the same. You can be the center of attraction on the day of small business Saturday by offering discounts and deals on the most popular and trending products. Consequently, you will get more customers to your store and they will at least inquire about your offer.
Summary
Black Friday and Cyber Monday are bread and butter, but Small Business Saturday is the best thing since sliced bread. Take advantage of these tips as a strategy for your small business.
Do you want to know how to rule this Small Business Saturday? M-connect Media can help you. Our eCommerce consulting team has prepared the best strategies for small business Saturday 2021 and can help you succeed. For more information, please contact us.
