E-commerce POS Integration: Definition, Features and Benefits

April 14, 2023 Written By M-Connect Media

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ecommerce pos integration benefits

The eCommerce POS integration is likely the most important stage for online enterprises. It links and establishes a communication link between two primary business channels such as online eCommerce platform and offline POS system.

A POS integration connects critical business software applications such as accounting, marketing, and ecommerce, payment processing, and Point-of-Sale (POS) integration system where all transactions take place.

By integrating eCommerce POS systems, you may expand functionality of website and attract a larger audience to business. This link enables POS system to get real-time data from business software tools and record keeping activities for efficient business operation.

In this article, we’ll explain what a POS system is, what features it has, and how to choose and why you need to integrate POS with an eCommerce platform for your business.

What is an eCommerce POS integration?

An eCommerce POS integration is a digital solution for connecting your eCommerce site to POS system. As a result, you may transfer specific data between two systems in real time and execute transactions and orders across online and offline channels.

The term Point of Sale (POS) refers to software and technology such as cash registers that may be used to operate a retail establishment. Integrated POS systems allow a retail store’s sales team or cashier to record and track sales transactions both online and offline.

When you integrate eCommerce with POS, you may achieve seamless integration. You may synchronize company’s online and offline operations in real time. As a result, you can manage prices, inventory, and orders across all channels in a unified manner.

The POS connection offers you with consistent data and insights across all platforms, allowing you to make educated decisions. It also enables automated inventory updates for both in-person and online sales.

Also Read: What is the POS System? Best POS Systems for Retail

How to Choose Best POS System for Your eCommerce Business

However, in order to reap benefits, you’ll need a solid POS system with ecommerce integration with the necessary features. When looking for an integrated POS for eCommerce system, there are crucial features to consider.

Key Features of POS Integration for eCommerce

  • Integration of inventory management
  • Customer service
  • Discounts and promotions
  • Integration of digital and contactless payments
  • Programs of loyalty (reward points, retail credit, and gift cards)
  • BOPIS or curbside service
  • Integration of email marketing
  • Fulfilment via several channels
  • Reporting on ecommerce sales
  • Apple Pay and card processing procedures
  • Exchanges and returns

Why do I need POS Integration for eCommerce Business?

Integrating POS and ecommerce site means having holistic view of customers and business. Inventory, orders, gift cards, and images all sync, providing seamless shopping experience and providing your staff with a 360-degree view of sales performance and customer journey.

For clients who have both a physical and online business, POS integration is essential for a variety of reasons. Here’s a closer look at some of the specific

Benefits of POS integrating for your e-commerce website or store.

Real-time Inventory Tracking

Integrating your POS with an eCommerce platform allows you to control inventory in real time. Inventory may be tracked throughout all physical and online sales channels. You’ll be able to see which goods are moving slowly or swiftly.

This allows a shop to refill hot-selling products while getting rid of slow-moving stock at the appropriate moment. You may also optimize inventory levels to avoid stockouts and deadstock issues.

The connection also assists merchants with stock transfers between locations and from one warehouse to another. The eCommerce POS connection method can also help with inventory management activities.

Rids of Manual Data Entry

Integrating an ecommerce POS system eliminates need to manually enter data. The ability to maintain product information in one place and not have to update it yourself is a significant benefit. If the POS syncs order information with online orders, you’ll have less time to reconcile data.

You will no longer need to harmonize the data if the point of sale system synchronizes with online purchase information. These integration saves important time and effort, allowing you to concentrate on business. However, with POS integration, eCommerce firm may eliminate the need for human data entry.

Multi-Channel Promotions and Discounts

Many ecommerce platforms make simple to implement promotions inside their systems, but POS system integration takes it to the next level. It offers many tactics for growing your consumer base and encouraging people to purchase through both channels.

Having a retail system that connects eCommerce and POS is critical for streamlining loyalty programs, improving shopping experiences, and increasing sales and income. You no longer have to choose between deploying all of campaigns to online and physical channels.

Improve Consumer Experience

Customers that have a positive shopping experience are more inclined to purchase from your e-commerce site. You enable customers to pay in various ways with POS software, make online buying simple, and even include marketing activities like as loyalty programs.

Customers may effortlessly go back and forth between shopping cart on website and physical items in-store when you connect an e-commerce POS system. They can also pick from various payment ways to purchase. This integrated will boost consumer happiness while also meeting company demands in real time.

Omnichannel Order Management

The number of multichannel retailers having an online and offline presence increased. The same-day delivery trend is getting popular and this is where you get to benefit from POS integration. You can offer a true omnichannel experience to customers without spending much on infrastructure.

You can easily move towards the omnichannel order fulfilment process if you have implemented the eCommerce POS integration. This way you can allow customers to buy online and receive products in-store. Also, it’ll be easy for your customers to return damaged products at nearby physical stores.

Also Read: What is CRM Integration for eCommerce? Comprehensive Guide and Benefits

The Final Verdict

Integrating POS system with eCommerce provides significant benefits by automating procedures and synchronizing data across the two channels. It reduces human labor, delivers reports and analysis to help you make data-driven decisions, and improves the customer experience, resulting in increased income.

However, before deciding on an integration solution, consider your needs. Additionally, by selecting systems that link natively between best POS and eCommerce integration, you may reduce integration expenses. As a result, they will be assured of long-term alternatives with smooth integration and a dependable system.

M-Connect Media can help you sync data between your channels in real time if you want to integrate Magento website with physical stores. You may schedule a free consultation with us, and we’ll work together to create a solution that works for your business.

Also Read: What is ERP Integration for eCommerce? Detailed Guide and Benefits

E-commerce POS Integration FAQs:

How does a POS System with eCommerce Integration work?

In general, it refers to the automatic execution of retail procedures and the interchange of data across these two channels, which includes:

  • Inventory data transfer across two channels
  • Catalogue sync among physical and online retailers
  • Automatically Inventory updates for in-person and online sales
  • Centralized solution for online and offline payments using various payment methods|

How much does it cost for an eCommerce Integration with POS?

A POS integration system costs between $0 and $2,000 on average, including hardware, software, and an installation charge for the first year. Then, depending on your business size, income stream, and feature additions, you may pay roughly $1,000 per year to utilize the POS system afterwards.

What is Payment Integration with POS Systems?

Payment integration is the process of linking a POS system to a payment processor so that data flows easily across the platforms. By linking the POS system with a payment gateway, you eliminate the need to manually enter the customer and card information at the checkout counter.

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