We can see from social media data that there are 4.48 billion people around the world who regularly post videos of their adventure, selfies, and everything else on social media. More than 300 million photos are uploaded every day to social media, so it’s no wonder that there is lots of content on it. One of the great things about this is that some of these posts are created by businesses, but you would never know it without social listening.
Like neighbors, social media audiences come to you when they need something. The audience comes to your page in social media if they’re looking for something, and they disappear once their need has been met. Even worse, people who talk about your brand do not follow your profile. The concern is what are you missing, what are you posting that is irrelevant, and are your posts not worth liking? Is there something else the audience would like?
You may not be communicating effectively in social listening, which could cause you to lose clients, which isn’t good for business. In this article, we will discuss how to benefit from social listening and how it can be used effectively.
Before plunging into what can be the benefits and how you could use it, let’s look at what it is exactly.
What is Social Listening?
Social listening is the process of listening to what people are saying about your brand across social channels. This is a tool that monitors and crawls social networks, blogs, and forums using any keyword.
It would be creepy if one day you awoke to find you had suddenly acquired the ability to listen in on whatever people are thinking about you in both good and bad ways. Moreover, you know all their thoughts and opinions immediately. Even though this is a nightmare for you, for a brand, it is a bear fruit.
The benefits of social listening are numerous. To know them, you must be curious and unique. This is a tool that monitors and crawls social networks, blogs, and forums using any keyword.
5 ways Social Listening can help your business
Now let’s dig deeper and see how you can use social listening to grow your business.
Learn what your customer want
More than 50% of customers prefer social media over phone or email for customer service. It is obvious from these statistics how social listening impacts a business and why you should keep an eye on it.
Whether you’ve noticed it or not, people with bad experiences with brands also prefer social media to post about them. Since you know who is unhappy with your brand, this is an opportunity for the brand since it allows you to enhance customer service.
It is possible to use tools to find positive, negative, and neutral experiences of customers in order to serve them accordingly. If you want to see whether customers have positive or negative reviews, you can select the negative mentions first. Therefore, you can find customers with bad reviews, and this will help you find any flaws or defects in your product immediately.
Develop a great product
Until people or customers demand our products, they are popular. When you know what to build and what your customers want, no one can stop you from achieving greater heights. Although it seems obvious, many companies still fail to understand the importance of what people want and struggle to find easy ways to find out what they want.
By keeping an eye on your industry and relevant keywords, you can keep track of the market. There is no doubt that you will get some valuable insights from it, and that will help you make a better product in future launches.
Obviously, there is some joke cracking going on as it is common on the internet, but you might also stumble upon something worthwhile. What makes you better is the way you will improve, it doesn’t matter how you will do it.
We are more dependent on our mobile phones than our minds. You may have made a decision based on what your mobile phone suggests, and in the end, you only acted on that suggestion.
Consumers’ buying decisions are heavily influenced by social media. Social media is estimated to influence 71% of consumer buying decisions. According to a thumb rule, the more active you are on social media, the more people will notice you. However, there is a way to reach out to people who are interested in your product or service, and social listening is the way to go.
Think like what customers are searching for based on their recommendations. To enhance your search results, you can use specific keywords and combinations. There is something you need to keep in mind: new leads aren’t ready for a buy. Nobody wants their business treated only as a way to fill a pocket.
Make sure you will have a good conversation with them before pitching them to make a sale. It’s important to provide them with a solution they’re looking for and be useful to them; that’s how you can build a positive image in their minds. Hence, social listening can be used for lead generation and business growth.
Learn about your competitors
The common misconception is that social listening is only for monitoring. In reality, social listening can also help you learn more about your competition. In business, we used to find out what our competitors were doing and how they were succeeding.
The same applies to social media. You have to find out what your competitors are doing on social media, tricks, methods, and know how they are breaking the algorithm. At the same time, you must learn from their mistakes so you do not repeat them in your profile. As a result, you can learn a lot about your competitors and gain insights to improve your business.
Learn what your competitors are offering and how they are offering it. You can find out what they post by following their hashtags and watching them once they post something and gathering information.
Find Feedback about your business
Finding out what customers are saying about your business and products through social media can be as easy as monitoring your business and product names. Your product will receive both positive and negative feedback, since some people find it useful while others do not.
Ask who has given you a positive review to put it on your website as a testimonial. When you get negative reviews, converse with them and offer them an immediate solution for them to become positive.
The Final Verdict
It is clear that there are many things you can do with social listening, whether it is finding new clients, getting feedback, or learning about competitors. We’ve discussed all the benefits that social listening can bring to your business. To get results, you simply need to act.
Would you like to know more about how social listening can benefit your business? M-connect Media can assist you in understanding the benefits of social media listening for your business. Get in touch with us for more information.