3 Reasons Why 404 Page Tracking is Important for eCommerce

October 8, 2021 Written By Hemant Parmar

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3 Reasons Why 404 Page Tracking is Important for eCommerce

When you obtain the dreaded 404 error, it can have a negative impact on your web rating.Consider how aggravating it would be for your website visitors if they clicked on a link and received a 404 Page Not Found error.

Your website contains two sorts of connections: internal links and external links. Your website’s links are under your control, and they refer to other pages on your site. When performing an update or making changes to your website, always verify your internal links. External links may go to other websites, but you may remove them if they do not work.

But the issue now is, how might 404 pages damage your eCommerce store? We’ll cover that for sure, as well as how you can track 404 pages.

What is a 404 Error?

Because 404 errors are common, you should not be alarmed if you encounter one. You may occasionally experience 404 errors and encounter issues. When, though, do 404 errors occur? When attempting to reach a certain page of a website that does not exist, the user receives a 404 error.

Typically, when you surf a website to display anything, the website cannot locate the page to display and instead displays an error. This is possible and acceptable because it is natural for any website to have a 404 error page.

The 404 error simply informs users that they have arrived at the incorrect address. However, locating 404 problems is no longer as simple as it once was. This is due to a number of factors.

The majority of the time, visitors are sent to 404 pages. If a website is preparing to erase the page you are looking for, the odds of you landing on an unpublished or other page are high. Many websites have their own 404 pages, which helps users find the page they’re looking for. In certain circumstances, these sites are user-friendly, making it impossible to tell whether or not they are 404s.

404 Errors for Websites Are Good or Bad?

Consider for a moment that your visitors are visiting your website and discovering that the page they are seeking for is no longer available. Is this a positive development? If your visitors find a 404 error page, they are likely to consider it a source of annoyance or grief.

If a visitor encounters an error 404, they will most likely abandon the page and visit another website. The great majority of visitors will not return to your website to find what they were searching for.

There may be exceptions, such as devoted customers who understand you’re not doing it on purpose, but in most circumstances, anticipate them to leave and never return. Visitors that leave due to a mistake are nothing more than lost income for your firm.

The Causes of 404 Errors

There are many causes of 404 errors, but we will review a few of the most common ones here. There are a variety of reasons why a link may be considered broken, but broken links are generally the cause of the 404 error.

  • Neglecting to update internal links after renaming or moving a webpage
  • A permanent deletion or relocation has taken place on this page
  • Link addresses were not changed, only the address of the page
  • URL is positioned incorrectly
  • Navigating through the site is difficult

How Can You Fix 404 Errors?

When you get a 404 error when trying to access a certain webpage, it’s not always clear what went wrong. As a consequence, we arrived at the ideal answer. Let’s get started!

If you receive a 404 error, you should first double-check the URL. You most likely made a typo and failed to input the specific letter of the URL.

You may also try refreshing the page you were searching for to see if it is 404 or not. Your best bet is to Google it again and see if you can locate it.

Users may access the site from a range of devices, including smartphones, tablets, and laptops. It is possible that the mistake you see on your phone will not display on your computer. You can look for other gadgets to figure out what’s wrong.

Finally, you should contact the website’s owner to recognize the error 404. This is because if they are uninformed of what is happening with their site, their reputation or image will be tarnished.

Why Your eCommerce Website Should Track 404 Pages?

Now that you understand what 404 is, its causes, and remedies, let’s look at why you should monitor your eCommerce website for 404 pages.

1. Monitor specific pages

The first reason you should track your website’s 404 page is to keep an eye on crucial sites. It is critical to monitor your website since if you do not, Google will likely discover indexing issues, resulting in no ranking or crawling.

2. 404 Pages can be of good use

It goes without saying that visitors, and even you, dislike seeing the error 404 page. This is due to the fact that error pages can be annoying or uncomfortable for your clients, discouraging them from returning to your site in the future. If you develop a personalized 404 page, customers are more likely to return since they can see that your site has been inaccessible for some time.

3. 404 is better than 301

404 errors are not a major concern because they inform visitors that they have arrived at the incorrect location. 301s, on the other hand, signal that the content has been relocated.

There is no need to modify the URL because it will improve rankings, branding, and campaigning. If you modify the URL, be sure to redirect your visitors to 301 to assist them discover the correct location. As a result, if you want your inbound traffic to stay consistent, use the link for the previous URL.

Winding Up

If you experience 404 problems on a site you maintain, double-check that no pages were mistakenly removed and that all links and buttons are referring to the correct URLs. We endeavored to cover everything you need to know about 404 errors in this article.

Do you need help checking 404 errors on your eCommerce website? M-Connect Media can help. We have an in-house team of eCommerce experts and Magento Certified Developers who can help you check 404 and make sure your website is ready to use. Contact us for more information.

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