In today’s world, when hackers are looking for hacking sites, particularly eCommerce, you must keep your online business secure. Certainly, website security is a key worry nowadays because if it isn’t, your clients will quit and go to your competition. Also, website security is an important aspect in ranking, and if it is not addressed, you will lose a high rating.
According to one study, ransomware attacks expected to cost $6 trillion per year by 2021. That is a major loss for the eCommerce industry. Nowadays, Google considers website security to be a ranking element, and it provides the greatest experience for your users. By implementing security steps, you can keep your website safe and prevent assaults such as carding attacks and other security concerns.
Google formally revealed the addition of HTTPS as a ranking element on August 6th, presenting advertisers with a clear incentive to assure improved security for their consumers. As a result, if your eCommerce website is suffering, your SEO performance may decrease as well.
While security is a major concern, safe eCommerce systems such as Magento and Shopify might be considered. Absolutely, you will have a secure website using Magento development for your website. Finally, you may hire a Magento Developer to create your online store.
Why Website Security Affects SEO Rankings?
Because most businesses operate online, website security is becoming increasingly important, therefore it is no surprise that cyber criminals are looking for ways to attack eCommerce or online retailers. These data can help you understand why security is an issue.
- On average, 30,000new websites are hacked every day.
- Cybercrime will cost companies worldwide an estimated $10.5trillion annually by 2025.
- 43% of attackers target small businesses the most.
- Data breaches can happen to even the most careful and disciplined companies.
The list goes on since data security is now a need rather than a luxury. You’ll be shocked to learn that even industry heavyweights like Google have begun to work on it, benefitting websites with the highest security standards.
When it comes to website security, we used to say that prevention is better than cure. No firm can afford a reduction in SEO rating, especially now that Google has indicated that HTTPS is a ranking element.
How Does Website Security Affects Your Website Rankings?
According to Google’s latest upgrade, SSL is a ranking indication; you must maintain your website secured with HTTPS. It is not true that having SSL ensures you are secure because attackers have several alternative ways to infiltrate your website.
Several behaviors attract an assault on your website, which cyber criminals are continually looking for. This implies they are waiting for you to make a single mistake and utterly destroy your website.
1. Lack of HTTPS will drop in ranking
When you obtain an SSL certificate for your website, you will often transition from HTTP to HTTPS. This signifies your website is safe and prepare to withstand a cyber-attack. Having a website in HTTPS format means your data is secured, allowing you to send data safely.
Google considers HTTPS to be a ranking criteria rather than HTTP, you will have a better website with superior security.
Also Read: Configuration of Magento With SSL
HTTPS is one of the finest ways to persuade your users that your website is safe. That is why you should use HTTPS instead of HTTP on your website. It is no longer a secret that many websites employ HTTPS version for security and to allow customers to safely scroll and get information from their website.
2. User experience will be negotiated
If your user visits a website that uses HTTP, they will be notified that they are not safe or that the website is not secure. Do you want your users to be notified in the same way? If not, you have to switch to HTTPS as it can help your users have a secure website.
It is only useful in the event of an SSL certificate since it ensures users are utilizing a safe and secure website. To enable HTTPS and deliver a secure experience to your consumers, you must have an SSL certificate. Finally, SSL is required if you want your users to stay on your website and convinced of a superior experience.
Checkout User experience Extensions here
3. Cyber-attacks may lead to compromised customer data
The term “responsibility” refers to the act of determining whether or not a person is responsible for his or her own actions. Although attackers are looking for cyber-attacks, you must ensure that your website is safe.
Certainly, you must guarantee that your website is safe and that your visitors or customers have a positive experience. A Ransomware assault may affect up to 1500 firms, and the number is growing each time.
As previously said, attackers are always looking for ways to launch attacks and find websites where they may compromise data. Yeah, a carding attack has used to expose the data of consumers’ credit card details. Hence, these are major points to keep in mind while designing website so that it does not affect customers’ wallets.
4. Old plugins or extensions can lead attacks
It is no surprise that plugins or extensions are what make a website famous, especially on systems like Magento, because they are highly configurable and powerful. There is no question that hackers are knowledgeable and aware of such obsolete plugins or extensions. They are always prepared to launch assaults when they discover a vulnerable website.
The term “responsibility” refers to the act of determining whether or not a person is responsible for his or her own actions. When you realize there is no room for outdated plugins and extensions, you must replace them with new ones to avoid assaults.
You can use the latest plugins like Magento 2 extensions and secure your website from such cyber threats. All you need to do is take the help of a certified Magento developer to get the job done.
There’s no doubt that Google prefers a website with high security since it cares for its users. And for that, you need to build a secure and highly flexible website for visitors to get the benefit of SEO ranking.
Need help in making your eCommerce website secure? M-Connect Media can help. We have an in-house team of professional eCommerce experts and Magento developers to help you build a secure website. Contact us for more information.