Is Website Security a Catch-22 for Your Website Ranking?

November 19, 2021 Written By Darshit Parmar

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Is Website Security a Catch-22 for Your Website Ranking

In today’s time, where attackers are on the hunt for hacking sites, especially eCommerce, you need to maintain the security of your online store. Yes, website security has become a major concern today because if it’s not, your customers will leave your site and choose your competitors. Also, website security is a crucial factor in ranking, and that’s why if it’s not fixed, you will cost a high ranking.

According to one research, it is found that Ransomware attacks are estimated to cost $6 trillion annually by 2021. Well, that’s a massive amount of loss for the eCommerce world. Google considers website security a ranking factor today, and it offers the best experience for your users. By taking security precautions, you can maintain the safety of your website and prevent attacks like carding attacks and other security threats.

Also Read: Ultimate Guide to Magento Carding Attack -Impact, Tips, Solutions + Expert Advice

On the 6th of August, Google publicly announced the introduction of HTTPS as a ranking factor, providing marketers with a real incentive to ensure greater security for their users. And that’s why if your eCommerce website is suffering, your SEO performance might be too.

While security is a big concern, you can consider secure eCommerce platforms like Magento and Shopify. Yes, with Magento development for your website, you will have a secure website. Ultimately, you can Magento Developer for your online store development.

Why Website Security Affects SEO Rankings?

Since most of the businesses are running online, website security is gaining importance, and no wonder cyber attackers are also in search of attacking eCommerce or online stores. Some statistics will help you know why security is a matter of concern.

  • On average, 30,000new websites are hacked every day.
  • Cybercrime will cost companies worldwide an estimated $10.5trillion annually by 2025.
  • 43% of attackers target small businesses the most.
  • Data breaches can happen to even the most careful and disciplined companies.

The list goes on since data security is now a critical need and not a luxury. You will be surprised knowing that even leaders like Google have also started work on it, benefiting websites with the best security standards.

We used to say that precaution is better than cure, and it’s true when it comes to website security. It is no longer a secret that no business would afford a drop in SEO ranking, especially when Google has stated that HTTPS is a ranking factor.

How Does Website Security Affects Your Website Rankings?

As we discussed, HTTPS is a ranking signal according to Google’s new update; you must keep your website secured by HTTPS. It is nothing like having HTTPS means you are secure because attackers have many other ideas to hack your website.

Many activities invite your website an attack, and cyber attackers are always seeking out that. This means they are waiting for you to make a single mistake and ruin your website completely.

1. Lack of HTTPS will drop in ranking

Generally, when you get an SSL certificate for your website, you will switch to HTTPS from HTTP. This means your website is secure and ready to fight cyber-attack. Having a website with HTTPS format means your data is encrypted, which will help you transfer your information securely.

Since Google has considered HTTPS a ranking factor instead of HTTP, you will have a better website with exceptional security.

Also Read: Configuration of Magento With SSL

HTTPS is one of the best things to convince your user that you have a secure website. That’s why you need to keep your website with HTTPS instead of HTTP. It is no longer a secret that many websites today use the HTTPS version as security and help people to scroll and get information from their website securely.

2. User experience will be negotiated

Whenever your user lands on a website with HTTP, they’ll be warned that they are not safe or say the website is not secure. Do you want your users to be alerted with the same? If not, you have to switch to HTTPS as it can help your users have a secure website.

It will be helpful only in the case of an SSL certificate since it will ensure your users are using a safe and secure website. You must have an SSL certificate to enable HTTPS and provide a secure experience to your customers. Ultimately, if you want your visitors not to leave your website and be convinced of a better experience, HTTPS is necessary.

Checkout User experience Extensions here

3. Cyber-attacks may lead to compromised customer data

By this time, cyber-attacks are increasing, and it’s become a matter of concern for eCommerce store owners or the industry. While attackers are in search of cyber-attacks, you need to make sure your website is secure.

Yes, you need to ensure that your website is secure and provides a better experience to your visitors or consumers. Up to 1500 businesses affected by a Ransomware attack, and no wonder these numbers are increasing over time.

Also Read: Types of Cyber Attacks You Need To Secure Your Business From

As said, attackers are always searching for attacks, and they look for a website where they can compromise data. Yes, an attack like carding attack has been implemented to expose the data of consumers’ credit card details. Ultimately, these are the main things that need to be kept in mind while building your site that it’s not hurt your consumer’s pocket.

4. Old plugins or extensions can lead attacks

It is no wonder that plugins or extensions are the things that make a website popular, especially platforms like Magento, since they are highly customized and powerful. There’s no doubt that hackers are intelligent and aware of such old plugins or extensions and are always ready for attacks when they find a website insecure.

A platform like Magento has the latest development or extensions, which means there’s no use of an old version like Magento 1 and its extensions. When you know there’s no space for older plugins and extensions; you need to update with the modern one and save from attacks.

Also Read: Magento Paypal Carding Attack 0$ Order Checkout Hack

You can use the latest plugins like Magento 2 extensions and secure your website from such cyber threats. All you need to do is take the help of a certified Magento developer to get the job done.

Ending Up!

There’s no doubt that Google prefers a website with high security since it cares for its users. And for that, you need to build a secure and highly flexible website for your visitors to get the benefit of SEO ranking.

Need help in making your eCommerce website secure? M-Connect Media can help. We have an in-house team of professional eCommerce experts and Magento developers to help you build a secure website. Contact us for more information.

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