Agreed! That you have built a website, and you’re getting traffic through your analytics but you just aren’t getting the sort of advantages you’ve expected. Your visitors are not staying more time-on-site and the time they spend on the site doesn’t suggest interest or engagement.
So, one of the reasons or culprits maybe your Magento website speed or loading time. Well, page speed play important role in loading a website as your visitor will never like to wait for a page to load and at some point, they will bore and say enough is enough, and click somewhere else.
According to the Small SEO tool, a one-second delay in page load time will drop your conversion rate by 7%. This means that if your website drives $100,000 per day in sales, you could lose $2.5 million per year in lost conversions. This could be a huge loss and bad sign for small-size businesses as they will lose more, and may it happen that they lose a customer.
Why is Site Speed so Important?
Site speed has always been an important factor when it comes to Magento website performance and especially when Google announced it as a ranking factor. From that point, a page load time was not only a question of performance but also a signal helping your organic search visibility.
Later on, Google has made another announcement that site speed is also important for ads and mobile rankings. However, making your site faster means generating more traffic from search engines, and any SEO audit whether for a newly built site or an established one must include page load time.
Also, site speed has a huge impact on how long users will use your site because Google has found that the slower the page, the higher the bounce rate.
Statistics of Site speed that you should see:
- There’s a chance of a 32% bounce rate if page load time goes 1 to 3 seconds
- In the case of 1 to 10 seconds, the probability of mobile user bouncing increases 123%
- 70% of customer think that their purchasing decision depends on page speed
- Three out of four SEO UX signals are page speed dependent
- 53% of mobile site visitors will leave a page if it takes that three seconds to load
In the following guide, we’ll discuss non-technical steps to increase the Magento site speed page while at the same time provide you with easy-to-follow instructions that you can start implementing right away. Let’s get started!
1. Update to the latest Magento version
The first and foremost step you can do to increase the page speed is by updating your current Magento version with the latest version. However, always check for Magento updates, and if any available, upgrade your Magento version.
Updates are always worth of time as it comes with new features, good performance, and bug fixes. To update your current Magento version, you can take the help of a release note to find the update and you can easily find it in your admin panel or navigation bar.
You can also update your Magento by using a content manager in the backend as all you need to take care of before running any update, make sure your backup data. Also, launch updates on your Magento website during nighttime in order to prevent technical glitch as at that time traffic is least.
2. Uninstall unwanted extensions
The second and most important thing you can do to enhance site speed and performance is by uninstalling unwanted extensions. You know how extensions enhance the speed, performance, and it loads more CSS sheets.
While having an extension can impact a huge on your Magento store website, it can also impact badly on your store as it can reduce the speed of your website, thus increase bounce rate. What you can do in this case is uninstall unwanted extensions and remove all the glitches that make your site sluggish.
So, add the extensions that are important for your site and ensure good and Magento website functionality. You should examine the extensions and modules, and remove the unnecessary extensions. Here’s the way with you can disable the modules in the Magento store,
Go to stores> Configurations> Advanced
After choosing and disabling the modules, click on Save config and then analyze the change in your site loading speed.
3. By enabling cache
At third, you can set up cache as it can be problematic for Magento’s speed and performance. The cache being off can happen through the action of a developer, designer, or one who had access to your Magento store.
You can enable cache by following these steps,
- Login to Magento backend
- Find to system and cache management
- Ensure that the status of all cache types is green and enable and shows the label enabled.
4. Use a Content delivery network (CDN)
Another step you can use to enhance the speed of your Magento website is to make use of the content delivery network. The main purpose of a content delivery network is to deliver high-speed browsing experiences to your website users and improve the page load speed of your website.
A CDN is a group of networks present across the world catering to the browsing needs of your website users by delivering content from their nearest location. Hence, it helps in enhancing the site speed of your Magento store, while also reducing your bandwidth consumption.
Suppose a user from India access your website which is hosted in Canada, then if a CDN is implemented, the content will be delivered through the CDN server which is present in India itself, rather than delivering it from the main server, the one based in Canada. It gives a fast-browsing experience to your users.
5. By optimizing images
Images are one of the important aspects when it comes to user engagement and website impression and for an eCommerce website, images hold much more significance. You know that it is a bit difficult to sell products without quality and stunning images.
In fact, high-quality images on your Magento store increase user engagement and also help in boosting conversion rate. But at the same time, having heavy images on your Magento site can slow down your website. Hence, it is essential to optimize images and Magento store so that you can deliver a faster website with quality images.
There are many ways to optimize the image so your website, as you can compress the images by using tools or else can optimize through extensions. Magento also provides a range of extensions to compress and resize images in its Magento marketplace.
These tips can help you optimize your Magento store, and improve the site speed of your website. An optimized online store provides a faster browsing experience to your users.