From now you’ll know that content creation or blogging should be an integral part of your online marketing strategy. In fact, according to HubSpot’s survey, marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. What’s even more interesting is that guest posts and freelancers are integral to this ROI improvement.
Guest posting is one of the great tools that you can avail to connect your business with your target audience. In today’s digital world, guest blogging helps you fill the gap between your brand and targeted audience.
You would be surprised by this statistic because according to WordPress, there are more than 570 million blogs available on the internet. What guest posts can do for your brand is gaining new website visitors from business blogs that are followed by the target audience.
On another side, some bloggers might consider guest posts as a risky business because of the fear of losing a portion of their audience. However, this is a myth because your audience is always in search of new and quality information. Thus, it’s a win-win situation.
In this article, we will explain how business guest posts can promote and grow your brand and help you solve head-scratcher questions.
What is Guest Posting?
For those who are new or don’t know what it is, guest posting is the act of creating content and publishing it on another website or platform that is now owned by you. The types of content can be anything but typically blog posts and articles. You can benefit by posting on other websites as a blogger and by letting other bloggers do the same.
Here are some great ways how guest posting can grow your brand & your business
1. Enhance Brand Awareness:
The first and most important reason why people publish guest posts is to enhance brand awareness and get more brand exposure. This is why you should always post on renowned and authoritative blogs with high traffic. Posting a guest post on a website with 50,000 daily visitors will give you more exposure than a blog post on a site with less than 1,000 daily visitors, isn’t it? Of course!
Besides, the more visitors a site gets, the better the chance of getting conversions and driving traffic to your website. One of the important things that you need to keep in mind is that having a site with 50,000 visitors doesn’t mean that all will visit your site. The activities are different like some will subscribe to your blog to get more information or read later. Hence, you need to be informative.
One of the great reasons why these guest posts create brand awareness is that the readers see your company name or your name on several websites and eventually become interested in finding out more about you and what you provide.
2. Build Brand authority:
According to WordPress, there are more than 570 million blogs on the internet. How will you stand out among such competition? Means how will you build authority and how will you differentiate yourself as a creative and respected writer? With so many blogs out there, it’s not a surprise that building authority is difficult for new bloggers. It takes days, months, or even years to become respected in the blogging niche. It also requires creativity and expertise.
Do you think that someone will allow you to post your low-quality content on their websites? Never, and that’s why it is essential to create a guest post that’s worthy and full of quality because that’s how you’re become awesome by association when you link up with top bloggers in the industry.
Therefore, make sure that you produce quality content if this plan is to work. No blogger will allow you to ruin their reputation by publishing half-backed or poor-quality content on their website. Your blog should also be worthy of the guest post. This is how you can build your brand authority by guest posts and link up with other brands.
3. Build Social Media Presence:
Businesses are aware of the power of social media as the latest figures show that there are 3.78 billion social media users in the world. It is obvious why. Most guest bloggers use their guest posts to promote their social media handles by adding a link to their page to the post.
All you need is content to make sure that your social media handles are up-to-date and alive. There’s no use of social media to you if you don’t use them to share some great insights with your followers daily.
You can make the best use of the guest post to find new content to share across your social media handles. And that’s how can reach millions of people using hashtags.
4. Boost Conversions:
The aim of any business is to increase sales and reach more target audiences. And guest posting is perfect for that. In the case of great business blogs, you need to build yourself as a trustworthy and reliable source of information.
When it comes to guest posting, make sure that you explain your product/services in a detailed manner and in a simple way that customers can easy to understand. This is how your customers know what they are looking for as they follow the link to your site.
Also, your post should be their solution because that’s how they will follow the link to your site and buy your product. Meanwhile, it is essential to find the best websites to guest blog on. Hence, that’s how you can connect with your potential clients and boost conversions.
5. Boost SEO strategy & Drive Quality Traffic:
Having your blog posted on someone’s website means you are a genuine business. This means Google and other search engines can trust you that you are legitimate, which helps you rank well on the search engine and that will boost the SEO strategy of your brand.
For search engines, post your content on someone’s website means that they trust your presence, hence improving your SEO ranking.
There are many people who pay for ads on social media or websites, they even don’t know who is going to see the ad, and there’s no guarantee that it’s been seen by the target audience who are interested in what you offer. On the other side, with guest posting, you can expect that post is for a highly targeted and focused audience. When posting a guest post, you know the audience and the people clicking on and engaging with your content are genuine.
These are some of the great benefits you can get from guest posting. Well, the list is endless. Guest posting is an effective way to grow your business and build your brand.
Find whether you have a content gap that a guest blogger could help fill. For example, an online store selling boots for men might accept a guest blog from a company explaining what types of boots work best for different personalities. That’s how you can collaborate with others and grow your brand.
We hope that now you have a clear idea of when guest blogging might be a good idea. If you’re looking to build brand awareness and exposure. It’s time to make use of guest posts for your brand. We at M-connect Media also believe that your head-scratcher questions are already solved with the end of our guide.