Ecommerce Trend is changing year by year and the year 2014 was a major. Categories sites like fashion, real estate, banking and finance are going towards mobile site. As per the statistics big eCommerce portals like Amazon, Alibaba and eBay have broke the sales record of their own. Users are buying online from various devices so definitely a time to follow below trends. As per our eCommerce consultants, below trends are seen recently in most of the top eCommerce sites.
1. Responsive Site:
This year, as per the recent Google algorithm, responsive site is must. As one third of orders are now coming from various devices except desktops, eCommerce site owners must adopt this trend to reach to their users. As per the recent survey(Google), only 9% online stores have mobile friendly site so sooner is better to get from this update which is ultimately a best formula to get more sales and better ROI for your store.
2. Apple Pay
Apple has launched it’s new payment system which allows users to pay offline through Apple Pay and this year Apple may ask eCommerce site owners to take payment through Apple Pay and use as a payment gateway in their site such as Paypal. If this comes to the online market, eCommerce store owners will be benefited. This will be easy to use and will also reduce the cost of processing fees which are generally involved in debit and credit card payments. So, this trend will likely to hit in 2015 and get ready to build an eCommerce website with Apple Pay as Payment gateway.
3. Same Day Delivery
You must have heard about Amazon’s same day delivery service. So, to remain in this competitive market place every store has to offer quick delivery service. Brands who will delay in shipping and delivery will have to lose their customers and get ready for a big loss.
4. An App for Every Shop
The year 2014 was witnessed of mobile site. Now in coming years developing an App will be on the list for every online store. Major brands like eBay and Amazon are offering special discounts if their customers downloads and buys from their Mobile App. This way, they are insisting to download their App and get use to it so no room for other stores to grab their existing customers.
5. More Personalized Platforms
Users who have login in any store, must get personalized products when they are on that site. For e.g. if someone has bought or searched for Puma Shoes earlier, site should display similar products when that user login next time. This way a store will have more chances of returning customers, more sales and ultimately best user experience.
These are the predictions done by our eCommerce consultants who are consulting since 5+ years for building successful eCommerce store to big brands. Improving customer experience, focus on the path of purchase and mobile friendly site are all about 2015 trends. Do you have any specific trend in mind? Let us know by commenting below.