Online Shopping Behavior
- 78% shoppers went online to search their products.
- Holiday Season months; November and December experienced 30% revenue more than previous years.
- 48% shoppers did online shopping before Cyber Monday and 25% before Halloween.
- 41% online shoppers tried new retailers to shop from them.
Digital Shopping Behavior
- 22% shoppers used their smartphones for making online search of products.
- 49% shoppers performed price comparison by visiting stores personally and then bought cheaper products online.
- 72% performed online research before heading to physical store.
- 71% smartphone users performed online search.
Popular Factors in Online Shopping
- Free shipping is preferred by 93% shoppers, 50% shoppers can bear shipping delay for free shipping and 83% can wait for an additional two days to receive free shipping.
- Free shipping was the second most concern of the shoppers.
- An average of 7 business days are acceptable by shoppers to get free shipping.
