Customer Behavior in Last Holiday Season 2014

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Customer Behavior

Online Shopping Behavior

  • 78% shoppers went online to search their products.
  • Holiday Season months; November and December experienced 30% revenue more than previous years.
  • 48% shoppers did online shopping before Cyber Monday and 25% before Halloween.
  • 41% online shoppers tried new retailers to shop from them.

Digital Shopping Behavior

  • 22% shoppers used their smartphones for making online search of products.
  • 49% shoppers performed price comparison by visiting stores personally and then bought cheaper products online.
  • 72% performed online research before heading to physical store.
  • 71% smartphone users performed online search.

Popular Factors in Online Shopping

  • Free shipping is preferred by 93% shoppers, 50% shoppers can bear shipping delay for free shipping and 83% can wait for an additional two days to receive free shipping.
  • Free shipping was the second most concern of the shoppers.
  • An average of 7 business days are acceptable by shoppers  to get free shipping.

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Annual Sales 2014

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