Latest Online Shopping Trends on Black Friday

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Online Shopping Trends on Black Friday

It’s time again to fetch great deals and discounts this holiday season on the coming Black Friday a week away. Social media channels are flooded with the latest buzz of global brands to be available online. Last year many brands have won the consumers heart making it big billion sales for them. Showcasing your online stores isn’t enough, prepare yourself to conquer the market and get loved by online shoppers. A high peak sales time to seize your presence globally and grab customers.

As the holiday season approaches, merchants start occupying their presence online to satisfy their consumers’ demand, providing the comfort of online shopping, following their terms, offering big discounts and going mobile. The clear holiday winners were judged based on their maximum customer satisfaction and ability to cater consumer demands.

Getting Store Digitized on Holidays

Black Friday is a wonderful time to spend less and earn more on products. Millions of Americans keep them prepared to shop online on various online stores. Shoppers have been found to be researching online on this day unlike rest of the years. A huge rise in the consumer’s interest have been recorded last year. An increased 40% online shopping occurred last year where 78% shoppers browse online to search for the products.

Consumers look forward on these online stores to bring perfect practical gift for them. Last year statistics shows they all are well prepared for this holiday season to earn the maximum benefits and grab excited deals. Online stores have to set up to entertain every consumer from being price conscious to millennial, everyone will get their door-buster deals.

Bringing Loyalties with New Online Stores

Research shows consumers have dramatically changed their mind and decided to divert to new online store to get maximum benefits on their purchase. Showing products on global platform initiates a change to catch in the eyes of the shoppers and popularizing the brands. Meaning that, it’s now high time to elaborate consumer demands and preparing sales tactic to cater their demands and adds a customer to your list. Everything depends on how the products meet customer demands, how well you initiate their request and how well customer query is handled.

Already, 41% shoppers have made their first purchase from a new store whereas half of the shoppers are prepared to try new stores to fetch deals. Increasing brand loyalty is not limited to promotions or ads, time require concentration more on consumer satisfaction. The main motive of brand awareness is to get hold of the customer to stay with your brand forever. Business that wants potential customers should provide excellent customer support and maximum satisfaction every time inspite of being a one time or a long time consumer.

Last Year Online Spending and its growing

Last Year Black Friday Online Spending

What’s expected in this season?

  • Predicted to have four million searches this season.
  • This time, four million shoppers have planned to shop online on Black Friday.

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eCommerce - Boon to Shoppers
Black Friday Sales Statics

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