Last Year Black Friday 2014 Sales Statistics
- Top five U.S.A cities experienced high online shopping: New York city topped the list with an average spending of $121.91 per order by online shoppers. The list further adds Washington, D.C.; Atlanta, GA; Los Angeles, CA; and Chicago, IL.
- Desktop back on online shopping: While most population is busy with small devices contributing an average order value of $116.02, consumers bought using their PC/Laptop contributed to $135.33.
- Social Media Influencer’s; Facebook v/s Pinterest: Social Media acts as a big dominant factor in influencing shoppers to online stores. Merchants rely most on these platforms due to millions of its users browsing everyday online. Getting connected through social media channels is a step ahead in approaching customers. Facebook referrals accounted $109.94 per order on average compared to Pinterest which accommodated $100.24. Facebook tops the race by contributed double online sales compared to Pinterest.