You may have heard Word-of-mouth marketing as is always been a trend in the digital landscape, and there’s no finest way like that to market your brand or business. Well, people don’t buy brands, they buy from the people and that person could be a salesperson, sure, but they could also be influenced by a post from an employee, existing customers, or influencer.
As a business, you should make sure that you have people who can vouch for your products and service positively online. And there are multiple places where people could be reviewing your products either positively or negatively.
When it comes to leaving and gathering reviews on social media, one of the best platforms that you could use to get recommendations and reviews from customers. And the platform is Facebook as more reviews you get on your Facebook account, the more likely it is that potential customers will trust you, and buy into your business. In this blog post, we will discuss everything you need to know about Facebook recommendations for their business.
Why Your Business Needs Facebook Recommendations?
First of all, you need to understand which algorithm your Facebook is working on because if you are aware of that, then there’s no problem at all. Well, the Facebook algorithm known as EdgeRank, impact what will appear on a user’s news feed. Yes, the content shared on your Facebook page is susceptible to this algorithm, which means that as marketers, you have to think about how the Facebook algorithm affects the reach of your content.
You might be thinking about how this EdgeRank affects Facebook Recommendations and how it can help you get a number of recommendations. So, EdgeRank is defined as the interaction between a Facebook user and a brand/ number of likes and comments*how long ago the edge was created.
EdgeRank aims to define what type of content to display to users and what you should share, it is clear that recommendations could impact both your interaction and the importance of action. The result generated based on this formula can define the overall visibility of your Facebook page and the organic reach of the content you share on your Facebook Page.
Well, recommendations make business more findable across the Facebook platform when people are searching for, or talking, about your business. One of the best benefits of recommendations is Facebook will first display the recommendations provided by your closest friends or users, which can have a positive impact on the purchasing decisions of other customers. As Facebook recommendations encourage other customers to rate your business, the reviews of other build brand transparency and enhance trust in your business altogether.
The reviews and recommendations that users post on social media platforms are also very important for any business’s online reputation. You may have seen that Google my account reviews and other platforms with reviews. While in Facebook, getting a recommendation is just bliss as you can discover your business across the world.
Who can See Your Facebook Recommendations?
Facebook has already provided the terms and conditions for recommendations as only business pages that allow Facebook recommendations will display a rating, and a business page may not have a rating if the page is not so popular or received enough recommendations.
When it comes to the recommendation, customers have all the right to choose which audience to share that recommendation with. So, if a Facebook user posts a recommendation and chooses friends as the audience who can see the recommendation, then only their Facebook friends can see it; you won’t. it is the only recommendations that have been posted for the public to see, will it appear for everyone to view and this will be included in your own business page’s rating.
In recommendations, there’s one problem that if you discover a negative recommendation or review on your page, you cannot delete it. The platform doesn’t allow you to delete a Facebook review the way you can delete comments or content. Instead, you would have to report the review or recommendations that don’t meet community standards. Ultimately, you can choose who should see your recommendations and that’s how you have control over it.
Steps to Enable Facebook Recommendation on Your Business Page
You can enable Facebook recommendations by going to Facebook recommendations under Facebook business page settings.
- Click ‘Page Settings’ in the bottom left of your Facebook Page.
- Click ‘Templates and Tabs’ in the left menu of your ‘Settings’.
- Click to the right of ‘Reviews’ to turn the tab on.
After settling recommendations, you want to make sure that you keep an eye out for any new reviews. Just like how actively responding to your customer’s comments on your content is important for engagement.
To build a strong brand reputation, you have to make sure that you respond to every Facebook recommendation and answer. Also, make sure that you reply with a thoughtful answer instead of lengthy answers. This will show customers that you value their review and you also enhance engagement and boost your EdgeRank.
If, at any point, you want to disable Facebook recommendations from your Facebook page:
- Click Settings at the bottom left of your Facebook Page
- Click templated and tabs on the left side of your settings page
- Click the right of reviews, toggle the on/off the tab to turn reviews and recommendations off.
Well, asking people to recommend your business isn’t wrong, and you can do this in many ways. From adding a pop-up notification on your eCommerce website to motivate customers to recommend you on Facebook to creating a campaign where customers receive a discount for their reviews, these are just some ideas to get you started with asking for reviews.
However, if you decide to ask for feedback, ensure that you keep it short, sweet, and simple. Let people know why you want them to post a recommendation for your business and provide a link that doesn’t require too many loops and tabs before leaving a Facebook recommendation.
This helps reduce online friction and shortens the way customers need to take to leave a review, creating a better customer experience and ensuring that you retain their attention when they recommend you.
To conclude, remember that customer recommendations are important, especially when you know that online reviews have influenced their buying decisions. Use this guide to help build brand transparency and trust, and grab more customers’ attention.
Need help in improving your eCommerce store’s Facebook page recommendations? M-connect Media can be the perfect choice as we have already helped many eCommerce stores with social media handling, store setup, store building, and many other things. Contact us to know more about us.