We live in a technologically driven era where thousands of applications and software are being developed by either developers or creative minds. Marketing is presumably the ultimate goal behind these apps since they are simply and easily guessed. As of now, Clubhouse has become a popular app that has created a buzz in the market thanks to the fact that it can serve as a marketing weapon to any business.
In case you are unfamiliar with Clubhouse or are wondering what all the fuss is about, here is a complete guide on how you can utilize it to grow your business.
Here’s the gist: To understand, let’s make a situation! Imagine you have a phone on which you have an app that allows you to listen in on other people’s live conversions. However, not in the wrong way, as these people wish to be heard. Perhaps they are famous or at least have interesting conversions (not sure, though). You may also get a chance to join the chat. As a social network that enables audio chat, it can be thought of as an audio-chat application.
There are currently more than 8 billion users of an App globally, along with over 2 million users in India. Since its launch in March 2020, the app has influenced many people around the world, and no wonder it has become a hot topic. While some claim it’s Twitter’s competitor; while others claim it’s totally different.
What is Clubhouse?
Clubhouse refers to a place where a group of people meets. Each room will have at least one person on Clubhouse is an audio-chat or audio-only social media app that allows users to listen in on live discussions on the stage as a host and the rest are listeners. Developed by Paul Davidson and Rohan Seth, webinars, and presentations in chat rooms.
Members of Clubhouse can create a group or room based on a topic of discussion they find interesting, open the room to others, and decide who should speak.
If you use the app wisely, it can be a valuable tool for your business. Once you have received an invitation, this is the time to set up a platform that will allow you to connect with your prospects and potentially generate leads. A number of benefits are associated with the app.
It feels like you’re at a house party where you can chat with friends or strangers. You can operate this club from the comfort of your home, and enhance relationships whether with people, customers, business partners, prospects, or new leads.
How to Use Clubhouse for Your Business?
As discussed earlier, the clubhouse is an audio-streaming-based platform. To market your business and acknowledge people about it, you can join different clubs and rooms and that’s within app. At the same time, there are some tips to keep in mind to make more connections and become aware of an app.
Just like other social media apps, you need to be very active but in a way that let people know. In the clubhouse app, you have to be a host rather than just a part of groups and rooms. You may create a strong voice of your business being a speaker but you cannot by being an audience (those listeners).
What you can do is connect with professionals and enhance your followers. After doing this, create a room with the same industry and host a discussion and acknowledge those people whether by sharing knowledge, tips, tweaks, solutions or by guiding them about your brand. Knowing what your business is will make them eager to know more about you and that’s how you can build your brand within the app.
Enhance your Clubhouse profile
You might have heard that appearance is a form of power, and when we talk about social media, the same holds true. Having a compelling profile is important, just like other apps on social media. This encourages people to follow you.
You can achieve this by using good words and emojis as this is possible with the app. You can create a big community and a large group by having people visit your profile and following it.
Having a well-optimized clubhouse profile is the key to making your profile more visible and searchable. There is also an option to add links to Twitter and Instagram so that you can add followers who are already following you, which will be immensely helpful.
Be in other’s People Room
Entering other people’s rooms can be accomplished in two ways: either by joining a room where your expertise is or by joining a room where your peers are. You will be able to research the market by entering the room in which you have expertise. It’s like joining a Facebook group and hearing directly what people are concerned about. If possible, you could raise your hand and ask to join the stage so you can add value to the conversation.
Associating with groups where your people are will allow you to communicate with people who understand you and who are interested in what you have to offer. Having good conversations with those people will help you enhance your connections with people in the same industry, and that’s how you can build long-term relationships by offering them your services.
Run your own room and create a club
You can make the most of your own room for your business if you manage it yourself. You can create your own rules for your own room, which will indirectly benefit you and your business. There will be a topic of your choice as well, and you can invite a group of people to join and benefit from the session.
A second thing you can do is to create a club that will help you engage the people who joined your group and become members. Giving other people a chance is possible by giving them a bonus under your club.
What Are The Benefits of Clubhouse
We have learned what a clubhouse is and how to use it for business. Now, we will examine some of the benefits of having a Clubhouse profile for your business. Let’s begin.
Build Brand and Community
You must know that among the 8 billion users there are some people who are making for you and your business. Thus, some of them may become your permanent customers or followers and benefit you in some way.
Clubhouse offers many opportunities to meet entrepreneurs and celebrities. They may also be industrialists, marketers, consumers, or individuals who help your business increase revenue and profits.
Clubhouse allows brands to explore and engage with thousands of people, which helps you build a brand. Trust is another benefit you can get since the people you are connected with are trustworthy and chosen only by you.
Audiences want virtual communities
Since the pandemic has made us stay at home and do everything online, the majority of people have become accustomed to online meetings, webinars, and events. This is the only reason clubhouse app can prove useful to you since you can chat with people who believe in the power of online world and build virtual communities that way.
There you have it! You now know how to use the clubhouse app for your business and what benefits it offers. You can simply create an account on the clubhouse app and start ruling by connecting with your targeted audiences and peers. Our tips will help you navigate Clubhouse for your business and improve your overall marketing efforts.
What can the Clubhouse app do for you? M-connect Media can help you find out. We have technical experts who can help you market your brands and companies via the Clubhouse. Our team would like to talk with you further about this. Reach out to us now!