Yes, a pop-up does exist just like those public telephone booths. Some people think that they are dead, but they aren’t. It’s just a tune in your head that sounds something like this, they are disturbing, and people say they are disturbing. Thus, maddening.
Everything that is dowdy is not dead! So, it’s not that pop-ups don’t work. Pop-ups work. There’s just a misunderstanding about what makes an affluent pop-up (that’s not maddening). Let’s see what that misunderstanding is, and why people think that pop-ups are dead.
There’s a huge difference between “I am a developer” and “Hey, I’m a certified developer and have a proficiency in coding with more than five years”. If you can find the difference between the two, you are ready to go. In case you don’t, at first, you have no reason to agree, completely thoughtless. But the second is more enticing, impactful.
There’s a chance you are doing the same with your site’s lead capture promotions and couldn’t achieve expected results. Thus, if you want to really capture emails and enhance conversions, you need to be more thoughtful about your pop-up offers.
Here, we will cover everything you need to know about pop-up hacks that you are dying to know and want to implement to your new or existing pop-up offer. Meanwhile, by the end of the blog, you will have a silver bullet to capture heaps of leads.
Before starting, let’s dive into some interesting facts about the pop-up for your eCommerce store (Those who said that it’s dead, please have a look at this).
- You can enhance sales by promoting free shipping on pop-ups
- Convert new visitors with a discount
- Reduce bounce rates
- Boost lead generation and build your email list
- Collect customer detail with multi-field forms
Still maddening? Huh!
Why Do You Need a Pop-up Offer?
The answer might seem obvious, but it is actually really important to think about the goal of your offer. The goal of pop-up should be to capture leads but you don’t want just any leads. It’s great to capture leads with pop-ups but we are more interested in emails that we wouldn’t be getting otherwise.
How do we get emails in our store?
- When people subscribe to a newsletter
- When people make a purchase
And we know how difficult it is to get traffic on an eCommerce store or website. A majority of traffic will land on your store and leave without a trace unless you get their email address. And that’s why your end goal should be to capture their contact info so you can start a conversation and convert them into customers instead of letting them leave as anonymous traffic.
Now we know why we need pop-up offers and what they can do for us. It will not produce results, however, if the timing and location are not right. Let’s find out what the best time is.
When is the right time to make your offer?
Next, you need to decide when to present your offer. There are many types of pop-ups and each serves a different purpose. Listed below are a few of the most common promotion types.
The most common type of pop-up appears when someone visits your site for the first time. You can use this technique to entice visitors to sign up with your email list by offering discounts and deals.
Entry pop ups require merchants to be cautious when using them. Entering pop-ups as a way to accept and welcome returning visitors is what we will recommend and suggest. For example, you could suggest an offer to a customer based on what they purchased the last time. Entry pop-ups are used to entice customers and motivate them to make a purchase.
Each of us has one chance to change someone’s perception of us. Here’s an example: you may encounter visitors who leave right before a purchase is made, and the reason for this may be anything. It’s an exit-intent pop-up’s job to draw attention to your site at the exact moment when visitors are about to abandon it.
Thus far, exit-intent pop-ups have been the most popular and widely used. This is because they are so prominent in resolving cart abandonment issues.
What should you offer?
To make pop-ups that work well and enhance user experience on an eCommerce website, follow these pop-up best practices:
- Make more use of exit-intent pop-ups
- Try less obtrusive and provide the store visitors a chance to explore around the store before offering them something.
- Keep signing up as easily as possible and make the experience as seamless as you can.
- Try to design a pop-up that’s simple, standard, and matches the look of the site.
- Display pop-up offers that are relevant to your target audience.
- To ensure the efficiency of the pop-ups, run A/B tests with the help of experts.
You might be thinking about how it will benefit you? So, here, we will take the example of the world’s top online website and eCommerce giant Amazon. Let’s see how Amazon has enjoyed the profit with the pop-up.
When we first visit Amazon, they provide us with a pop-up box promoting to create or sign in to your account. And this is not only for local users, as there’s an option for international shoppers too. By doing this, Amazon is providing a subtle reminder that the offer exists, and that’s the best strategy in grabbing new user’s attention. They think a marketing strategy works, then it probably works.
How Should You Present Your Offer?
In order to present a successful pop-up, you need to choose a relevant offer. Unsurprisingly, your visitor knows that you want something from them, probably an email.
We always think about returning gifts before giving gifts and that’s very bad. Before we ask for anything in return, we want to offer something valuable to raise interest. By clicking the yes button, customers will make a micro-commitment by deciding whether they are interested or not. Ultimately, you should avoid forcing people to choose your product or service.
The ball is in your court
As soon as you begin adding value to your pop-up offer, you will quickly see how great and beneficial it can be for you and your visitors. You can test different strategies, ideas, and planning, and learn more about your target audience.
Would you like to improve the customer experience at your store? You can get all the services you need from M-connect Media. A team of eCommerce experts helps eCommerce stores attract more customers, increase sales, and improve conversion rates. For more information, please contact us!